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Digital Marketing Terminology
How Does CaliberMind Define a "Channel"?
What Is a CaliberMind Event or Event Table?
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How To Connect AdRoll / RollWorks
How To Connect Google Analytics
How To Connect HubSpot
How To Connect LinkedIn Ads
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ZoomInfo / DiscoverOrg
CaliberMind IP Addresses for Whitelisting
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Klaviyo connector [Via Fivetran]
Segment Connector [via FiveTran]
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SFTP Connector - Updated 2021
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CaliberMind Connectors - Start Here!
Power BI/ Tableau/ Looker Connectors Article
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People List Upload File Requirements
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Creating Company Lists in List Builder
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Channel Ranking Logic
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Object Mapping for Filters - Start Here!
Object Mapping: Create a Campaign Substitution
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Installing AnalyticsJS (CaliberMind snippet)
Two ways to identify prospects that submit a form containing email address using AnalyticsJS
Install AnalyticsJS on a HubSpot website
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Types of Analytics.js Calls
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How Cookie Settings Affect the Analytics.JS Tracking Script
Google Tag Manager (GTM) Ad Blockers
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How to check your AnalyticsJS implementation
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Merge records in Salesforce CRM
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CaliberMind's Most Popular Flows | Automations
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ZoomInfo - Add-to/Enrich your database
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Setting Up Workflow - Account Deduplication
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CaliberMind Data Warehouse Access in Google BigQuery
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User Authentication and Provisioning
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How to Change Event Touch Scores
Sales Opportunity Data Model
Engagement Scoring Time Decay - How It Works & How to Change It
Engagement Scoring Models Overview
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Identify users using Intercom Messenger
GDPR Compliance with CaliberMind
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Using Engagement Score to Trigger an Update in Salesforce
Account-to-Lead (A2L) Matching
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Pushing CaliberMind ABM Scoring Fields to Salesforce.com
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Attribution Models: W-Shaped
Attribution Models: Middle
Chain-Based Attribution Model
Removal effect with a Markov chain model
Attribution Reports Summary
Attribution - CaliberMind versus Embedded Attribution in Salesforce?
Choosing the Right Attribution Model
Virtual Campaigns in CaliberMind
The A-Shaped Model
Campaign Types - Best Practices for Easy-to-Read Attribution
Best Practices for Tracking Return-on-Ad-Spend (ROAS)
CaliberMind Analytics Concepts
Overview of Analytics and Attribution
Filters and Hyperlinks
Using the Engagement Trending Report
Using Tags to Organize Your Lists
Attribution Overview - Campaign Performance Table
Using Campaign Lists in Dashboards
Using Account Lists in Dashboards
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Return on Ad Spend
Product Attribution Dashboard
Attribution Models: First-Touch
Self-Hosting CaliberMind AnalyticsJS
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Customizing Report Visibility (Show/Hide)
How to Manage Your Offsite Events Using CaliberMind
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Combining Engagement Score with Attribution
Enabling the Sales Teams to see the Entire Buyers Journey
Searching for a specific account to view their Activity
How can I Identify High Risk Opportunities?
How does Sales leverage CaliberMind? Some key use cases.
Running a Sales/Pipeline Review with CaliberMind
Building Formulas with Functions
How Is CaliberMind Different From My CRM Attribution?
CRM Campaign Member Status and Campaign Response Best Practices
Creating and Editing a Widget Formula
Remove a BigQuery User within CaliberMind
Using Conditional Statements
How Do I Optimize Advertising Spend?
Campaign Best Practices Across Systems
Add BigQuery Users within CaliberMind
How to Email CaliberMind Reports
How do I use CaliberMind to shorten our sales cycle?
Answering Business Questions Using CaliberMind Reports
Which of my leads are the most engaged?
Creating Formulas Based on Criteria and Conditions (Filters)
Why Is CaliberMind ROAS or ROI Different Than My Ad Platform?
Dashboard Function Reference
Introduction to Formulas - Start Here!
How Do I Know If a Campaign Is Good or Bad?
Using Quick Functions
Creating Sales Campaigns from Salesloft and Outreach Activities
Working in CaliberMind Insights
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CaliberMind Insights - Filters & Aggregation Type
Creating a Custom Pipeline Dashboard (VIDEO)
CaliberMind Insights - Creating Custom Dashboards
How to Create a Filter Bookmark
Building Insights Dashboards
Build Your Own Insights Pipeline Dashboard
Build Insights Dashboards - Start Here!
Create Date Range Filters - Step-by-Step
Insights Attribution Dashboards
Insights - Attribution - Start Here!
Insights - Attribution Terminology and Key Concepts
Insights - Attribution Overview Dashboard 2.0
Insights Engagement Dashboard
Insights - Engagement - Start Here!
Insights - Engagement - Dashboard Terminology & Key Concepts
Insights - Engagement Overview
Insights - Engagement - System Account Detail
Insights - Engagement - Person Detail
Insights - Engagement - Engagement Essential Questions and Dashboard Tile Definition
Insights Engagement Dashboard - Aggregation Dates
Insights ROAS Dashboard
Insights - ROAS Dashboard Use Cases
How is CaliberMind ROAS Reporting Different than Insights ROI?
Insights - ROI - Start Here!
Insights - ROAS Terminology & Key Concepts
Insights Data Health and Integrity
Funnel Trigger Events Dashboard
Funnel Company Inclusion Configuration
What is a Marketing Funnel?
Event Explore for Funnels
Funnel Terms and Concepts
Common Funnel Issues
Funnels FAQs Technical Documentation
Funnel History Event Configuration
Funnels - Start Here!
What channels move journeys through a given stage?
Funnel Stages Configuration and Stage Definitions
Funnel Trend Dashboard
How can I see the number of journeys in or passing through a funnel stage during a period of time?
Sales Funnel Metrics
What touches are influencing each step in the funnel?
How do I see the first event (or "tipping point") in each stage of my funnel?
Funnel Events Technical Documentation
Marketing & Sales Funnel Foundations
Funnel Static Event Configuration
What is a Starter Funnel?
Funnel Person Inclusion Configuration
Funnel Cohort Analysis Dashboard
Sales Funnel Glossary
Where are my customers stuck in journeys?
Funnel Cohort Analysis Use Cases
Funnel Data Explore Dashboard
Use Cases for Funnels
Sales Funnel Journey Questions and Answers?
What is the difference between an Active Journey and a Journey?
How do I know the last event that happened before a journey stage change?
How do I identify stage conversion rates?
Funnel Person Status Exits
Introducing CaliberMind's Funnels
Funnels - Lead, Contact, Account, Opportunity Statuses and Stages
Pressure Event Dashboard 101
Funnel Stage Definitions
Demand Generation Funnel Dashboard
Table of Contents
- All Categories
- Virtual Campaigns in CaliberMind
Virtual Campaigns in CaliberMind
Updated by Camela Thompson
What Are Virtual Campaigns?
It can be difficult for marketing operations to track efforts for non-standard events that don’t come from a system like Salesforce Campaigns, AdWords, or LinkedIn. Events from these sources are easily bucketed into campaigns and can be attributed to revenue from associated opportunities. In this article we will discuss how Virtual Campaigns can help with the rest of the events in your data, like sales interactions or product and web data.
- Any date stamped interaction can be an event
- Any event can have a campaign id
- Virtual Campaigns group events without a source "campaign" into their own campaign
- Campaigns can be used to make decisions about marketing spend and efforts
In CaliberMind, any interaction that has a date stamp can be an event. Sometimes events have no “source system” noted, but marketers would still like to see how they affected an account or opportunities progression through the sales pipeline. CaliberMind has created Virtual Campaigns to help teams track these events.
In CaliberMind any event can have a campaign id. In the case of a system source such as AdWords or LinkedIn, your system will likely be configured so the campaign information will come through the UTM parameters along with the event data.
In a Virtual Campaign, CaliberMind groups events for scoring and attribution, where no previous source system existed and gives them a campaign id. This allows teams to look at events grouped together in the virtual campaign and how they were attributed to opportunities.
How to Use Virtual Campaigns
The Virtual Campaign provides greater visibility into marketing efforts that have been historically difficult to associate with attribution and will help determine if more or less of that type of event might be beneficial to invest in come future campaigns.