Demand Generation Reports Summary
Inbound marketing and other tactics resulting in opportunities and revenue can be tracked in these marketing-to-sales reports.
Last touch activities
This report shows the most common types of marketing touch by type at the end of the sales cycle, with related opportunities.
- Source: cm_event, v_opportunity
- Filters: Campaign, AttributionModel, DateRange
Opportunity Velocity
How fast are we generating new revenue, what are the trends in Opp value and time-to-close?
Opportunity Close-Rate
What is the quality of opportunities we’re generating and our lower-funnel sales process?
Opportunity Volume
How many new opportunities are we generating?
