Demand Generation Reports Summary

Inbound marketing and other tactics resulting in opportunities and revenue can be tracked in these marketing-to-sales reports.

Last touch activities

This report shows the most common types of marketing touch by type at the end of the sales cycle, with related opportunities.

  • Source: cm_event, v_opportunity
  • Filters: Campaign, AttributionModel, DateRange

Opportunity Velocity

How fast are we generating new revenue, what are the trends in Opp value and time-to-close?

Opportunity Close-Rate

What is the quality of opportunities we’re generating and our lower-funnel sales process?

Opportunity Volume

How many new opportunities are we generating?

How did we do?