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CaliberMind Connectors - Start Here!
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Creating Company Lists in List Builder
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Overview of Analytics and Attribution
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Using Account Lists in Dashboards
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Return on Ad Spend
Product Attribution Dashboard
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Self-Hosting CaliberMind AnalyticsJS
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How to Manage Your Offsite Events Using CaliberMind
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Combining Engagement Score with Attribution
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Searching for a specific account to view their Activity
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How does Sales leverage CaliberMind? Some key use cases.
Running a Sales/Pipeline Review with CaliberMind
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Remove a BigQuery User within CaliberMind
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Add BigQuery Users within CaliberMind
How to Email CaliberMind Reports
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Creating Formulas Based on Criteria and Conditions (Filters)
Dashboard Function Reference
Introduction to Formulas - Start Here!
Using Quick Functions
Creating Sales Campaigns from Salesloft and Outreach Activities
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Creating a Custom Pipeline Dashboard (VIDEO)
CaliberMind Insights - Creating Custom Dashboards
Building Insights Dashboards
Build Your Own Insights Pipeline Dashboard
Build Insights Dashboards - Start Here!
Create Date Range Filters - Step-by-Step
Insights Attribution Dashboards
Insights - Attribution - Start Here!
Insights - Attribution Terminology and Key Concepts
Insights - Attribution Overview Dashboard 2.0
Insights Engagement Dashboard
Insights - Engagement - Start Here!
Insights - Engagement - Dashboard Terminology & Key Concepts
Insights - Engagement Overview
Insights - Engagement - System Account Detail
Insights - Engagement - Person Detail
Insights - Engagement - Engagement Essential Questions and Dashboard Tile Definition
Insights Engagement Dashboard - Aggregation Dates
Insights ROAS Dashboard
Insights - ROAS Dashboard Use Cases
Insights - ROI - Start Here!
Insights - ROAS Terminology & Key Concepts
Insights Data Health and Integrity
Funnel Trigger Events Dashboard
Funnel Company Inclusion Configuration
What is a Marketing Funnel?
Event Explore for Funnels
Funnel Terms and Concepts
Common Funnel Issues
Funnels FAQs Technical Documentation
Funnel History Event Configuration
Funnels - Start Here!
Funnel Stages Configuration and Stage Definitions
Funnel Trend Dashboard
How can I see the number of journeys in or passing through a funnel stage during a period of time?
Sales Funnel Metrics
How do I see the first event (or "tipping point") in each stage of my funnel?
Funnel Events Technical Documentation
Marketing Sales Funnel Foundations
Funnel Static Event Configuration
What is a Starter Funnel?
Funnel Person Inclusion Configuration
Funnel Cohort Analysis Dashboard
Sales Funnel Glossary
Funnel Cohort Analysis Use Cases
Funnel Data Explore Dashboard
Use Cases for Funnels
Sales Funnel Journey Questions and Answers?
Funnel Person Status Exits
Introducing CaliberMind's Funnels
Funnels - Lead, Contact, Account, Opportunity Statuses and Stages
Funnel Stage Definitions
Demand Generation Funnel Dashboard
Table of Contents
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- What is a Marketing Funnel?
What is a Marketing Funnel?
Updated by Cathy Funderburg
What is a Funnel?
Marketing funnels are the most effective way to shape your business's sales and marketing strategy. This methodology's main objective is to convert prospects into customers and eventually into brand evangelists. Throughout the journey, prospects follow certain steps and achieve curated milestones.
Marketing funnels describe the customer journey from "awareness" (when potential customers first learn about your business) to "purchase" (when those customers are ready to buy). In addition to post-purchase follow-ups and cross- and up-sells, funnels can also include post-purchase follow-ups.
No matter what you sell, getting prospective customers to buy doesn’t happen in an instant.
Instead, the sales process unfolds in stages (the sales funnel): Warming up cold prospects to the idea of spending their hard-earned cash on your products and priming them for purchases in the future.
Unfortunately, in today’s climate of low trust and fierce competition … that’s no easy task.
In fact, if you’ve ever sold a product or service, you already know how frustrating and painful creating a genuinely valuable offer can be only to have it disappear into the wasteland of failure.
The antidote to this pain — and the secret to unlocking success — lies in creating a sales funnel built around five stages. In other words, using a proven template that’s not just easier and faster … but converts like wildfire.
To help you boil down the information regarding funnels we've built this course to put you on the fast track of learning all about the marketing sales funnel.
What is a sales funnels? [video 1.15 min]