Table of Contents

How Do I Optimize Advertising Spend?

What Is “Good” ROAS or ROI?

Because there are big differences between how CaliberMind’s legacy ROAS reports and CaliberMind’s Insights ROI dashboard calculate return, we recommend reading this article first.

Once you know WHY these numbers differ from your advertising platform (more on that here), these numbers will make more sense.

In general, when using an even-weighted model, we see return on advertising spend in the legacy platform benchmark around:

  • LinkedIn: >2x
  • Google Ads: >5x
  • Facebook: >2x
  • Programmatic: >2x

In general, when using an even-weighted model, we see the Insights ROI dashboard benchmark around:

  • LinkedIn: >1x
  • Google Ads: >4x
  • Facebook: >1x
  • Programmatic: >1x

Remember, which attribution model you use will impact results. For more information on which attribution model to use when, click here.

Video: How Should I Optimize Advertising Spend?

Video: How Do I Report On Which Ads Led to Bookings?

How did we do?

CRM Campaign Member Status and Campaign Response Best Practices

Campaign Best Practices Across Systems

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