LinkedIn

Connecting with Lead Generation, Social, Ads and Retargeting platforms to CaliberMind can help your organization make better data-informed decisions! Digital Marketing Managers, Demand Gen professionals, and Marketing Executives can benefit from the LinkedIn connector -- especially to help track Return-on-Ad-Spend. You can confidently answer:

  • Which ad campaigns and groups perform best?
  • For each dollar spent on advertising, how many dollars do I get back in marketing attribution?
  • Which ads have the highest conversion rates and lowest cost-per-lead?

These metrics are typically elusive to marketers because the Ad Platform doesn't connect to the CRM and Web Activity log. CaliberMind Allows this!

Ready to connect?? Here are the steps:

  1. Create new connection --> choose the LinkedIn Connector
  2. Give your connector a name

  1. You will be prompted to sign into your LinkedIn account:
  1. Make sure AnalyticsJS PAGE and IDENTIFY calls are enabled on your marketing website. (This may require help from your web team)
  2. Make sure all LinkedIn URLs have the proper tracking parameters:
    1. Campaign ID (typically utm_campaign_id, campaign_id, cmp_id, hsa_id)**
    2. Ad ID (typically ad_id, utm_ad_id, hsa_id)**
    3. UTM_source (typically utm_source)

Example URL

http://www.calibermind.com/example?utm_campaign=Chain-Based+Attribution&utm_source=linkedin&utm_medium=paidsocial&utm_term=webinar&utm_campaign_id=604882793&utm_ad_id=82740663

Note: CaliberMind and LinkedIn Ad Reports use UTC (Universal Time Zone). Impressions and clicks may not match activity in your local time zone.

**if you wish to use another naming convention for your URL parameters, we recommend you speak to your customer success manager to adjust your system views.

Once, this is configured, you'll see updated reports on ROAS refreshed daily!

Auto-Tracking

"Auto-tracking" is a scheduled URL tagging feature for LinkedIn. Setting Auto-tTacking toggled to "ON" schedules a nightly process to append and correct non-standard UTM values configured by campaign managers.

Example

If a campaign manager created a Destination URL on an ad like like this:

  • my.page.com?utm_source=blah

With Auto-Tracking enabled, CaliberMind will standardize the url for enhanced tracking, like:

  • my.page.com?utm_campaign=best+page+ever&utm_source=linkedin&utm_medium=paidsocial&utm_campaign_id=CCCCC&utm_ad_id=AAAAA

Using Auto-Tracking is highly recommended unless you are already doing this with another vendor, such as HubSpot, they have a URL fixer which works as well.

The CaliberMind auto-tracking parameters pull directly from the system view configuration in v_campaign, so may be modified by an advanced user as well, though, not recommended.

With Auto-Tracking enabled, Return on Ad Spend reports are much more consistent because all clicks are tagged with a uniform pattern.


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