Attribution Reports Summary

CaliberMind Attribution reports can be critical to making data-informed decisions on tactics and marketing mix. The underlying attribution models are completely flexible and there's no limit to the number of models used!

Attribution Overview

A summary of all named campaigns, by campaign type. Clicking on a campaign opens the Campaign Detail report from Salesforce (see below).

Source: cm_person_company, [custom_account_list], cm_attribution, sf_campaign, cm_event

  • Filters: CampaignType, AttributionModel, DateRange

Campaign Detail

A detailed look at campaign respondents and revenue performance. Can be queried by URL of all named campaigns to pull up attribution data about a specific campaign.

  • Source: cm_person_company, [custom_account_list], cm_attribution, sf_campaign, cm_event
  • Filters: Campaign, AttributionModel, DateRange
  • URL format example: https://my.calibermind.com/analytics/attribution?item=campaign-detail&campaign=701XXXXXXXXX

Campaign Velocity

This report details when in the sales cycle campaigns impact buyers.

  • Source: sf_campaignmember, cm_person_company, v_opportunity
  • Filters: Campaign, AttributionModel, DateRange

Lead Sources

For Inbound records, this report focuses on the first touch or (lead sources) tagged in the CRM.

  • Source: sf_lead, cm_person_company, v_opportunity
  • Filters: Campaign, AttributionModel, DateRange


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