Engagement and ABM

Engagement Scoring

There are many flavors of engagement scoring, but the purpose of each is to score the level of engagement the prospect is demonstrating with your company. The model could include web activity, knowledge base views, support tickets, and any number of internally logged activities depending on how you wish to use the model. Read more about how our scoring works and how to customize your scoring models.

Engagement Reporting

CaliberMind's Engagement Reporting includes a simplified end-user experience with more actionable visualizations, choose-your-own-adventure data storytelling, and the ability to see Weighted Scoring for engaged companies over time. Review here how to use the different components of our Engagement Reporting.

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7 articles by 2 authors

ABM Best Practices

Learn more about best practices for Lead to Account and Account to Lead Matching as well as our capabilities for pushing ABM data to your CRM.

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3 articles by 1 author