Overview of the Analytics.js website & SaaS product event tracker solution.
The Analytics.js module allows you to capture every user event from web, mobile, and server side sources. Implementing in your current infrastructure allows you to better understand how exactly users are interacting with your web and mobile apps so that you can tailor marketing and product focus accordingly. Once those events are ingested into CaliberMind, we can activate them into your systems of record and execution, data warehouses, BI solutions, and other destination.
Ask you Customer Success Manager to enable your account for analytics.js. You'll receive instructions to install the CaliberMind analytics tracking script on your website -- allowing you to vastly improve your organization attribution and ABM capabilities.Ask your web developer to join in on the conversation since deployements of web trackers can vary greatly.
Collecting customer data from your website, app, or servers is easy, there are open-source libraries that can also track EVENT into our system using the other languages and methods too:
If you're a developer or have a request to learn more about generating events like TRACK, PAGE, IDENTIFY, you can learn more here.
Output and frequency
Web events sync to the CaliberMind data warehouse every 10 minutes. When using our script, you are not penalized for storage of event data tracked since all data is stored in raw format in the data lake. It's retrieved at the time of analysis such as when building a system view or model such as in attribution or scoring.
GDPR and Privacy