Adding Your First Connector

Andrew Sawusch Updated by Andrew Sawusch

Data is the lifeblood of your marketing and sales operations. Connecting a CRM and/or Marketing Automation system is the first step to getting started with ABM and Attribution.

Sales and Marketing data together usually provides a good data foundation to get started. Eventually you may choose to add MORE systems and 3rd party sources too. The more data you put in CaliberMind, the more powerful the system becomes! Here are some common first connectors setup:

Or -- see a complete list of integrations supported here (here are some of the connectors our team uses internally!)

To add your first connector, go to Settings/ Connectors/ Create Pull Connector

Navigate to CaliberMind Settings/Connectors/ Create a New Pull Connector

Pull vs. Push Connectors

A pull connector is a type of connector that only pulls data. A push connector is a type of connector that pushes data (for example for when you want to create a Flow or update CaliberMind data in Salesforce).

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