Overview of Analytics and Attribution
CaliberMind offers a variety of useful reports for marketing, sales and data health. Some customers with larger BI teams also wish to connect to our data warehouse directly -- which is also completely possible!
The REPORT SEARCH feature allows you to browse standard and saved reports for your organization. This is the homepage for CaliberMind Analytics.
- Attribution - which sales and marketing touches generate conversions and revenue?
- ABM / Engagement - which target accounts are engaged and do we have the right data?
- Customer Success / Support - how is our customer, engagement, retention and support response?
- Data Integrity - is my data complete, standardized and deduplicated?
- Demand Generation - how are we generating revenue and driving engagement?
Saved Reports - any standard or admin user of CaliberMind can save reports for all to use in two easy steps!
- Set Filters (such as List, Date, CampaignType, etc)
- "Set as default" or "Save as new" (available at the top-right of any report)