Default Scoring Logic

Karolina Veberaite Updated by Karolina Veberaite

Scoring can help in understanding and tracking engagement, but first we need to understand the default scoring logic applied in CaliberMind.

Overview

  • Pulling person, company, and related event information to score a variety of events that have occurred to help understand engagement
  • Scoring is determined using the weights and accelerators below (e.g. when an event type of ‘Meeting’ and Event Class does not start with ‘Opp’ where the event occurs with a CXO, it would gain 5 points x 2 points (for job level of CXO)
  • Multiple lookback options for events: 30, 60, 90, 180, and 365 days
  • All interesting events such as Email Clicks, Outreach Responses, and webpage visits are flagged in CaliberMind as Inbound out of the box. So by default would get 1 point based on the below logic.**

Weights

●      5 points

Event Type contains ‘meeting’ and event class not like ‘Opp’

●      3 points

Event Type contains ‘Tradeshow’ and Event Class starts with ‘Inbound’

●      2 points

Event Type contains ‘Content’ and Event Class starts with ‘Inbound’

Event Type contains ‘Visit’ and Event Class starts with ‘Inbound’

●      1.5 points

Event Type contains ‘Click’ and Event Class starts with ‘Inbound’

●      1 point**

Event Class starts with ‘Inbound’ and Event Type does not contain ‘Open’

●      .5 point

Event Type contains ‘Advert’ and Event Class starts with ‘Inbound’

Event Type contains ‘PPC’ and Event Class starts with ‘Inbound’

Accelerators (multipliers)

  • Job level in (‘CXO’, ‘VP’) = 2 
  • Job level is ‘Director’ = 1.5

How did we do?

Engagement Scoring - Start Here!

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