System Overview
Getting Started
New to CaliberMind - Start Here!
CaliberMind Home Page & Navigation
Home Page Navigation Redesign
How do I use CaliberMind's search functionality?
Company or Account Detail - Search Results
Campaign Detail - Search Results
Person Detail - Search Results
Opportunity Detail - Search Results
How Does CaliberMind Define a "Channel"?
What Is a CaliberMind Event or Event Table?
How to use Dashboards
Connectors / Integrations
CaliberMind Connectors - Start Here!
Adding Your First Connector
CaliberMind Connectors
How to Connect: Act-On
How To Connect: AdRoll / RollWorks
How to Connect: G2, Bombora, or 6sense
How to Connect: Google Ads [via FiveTran]
How To Connect: Google Analytics
How to Connect: Google Sheets
How To Connect: HubSpot
How to Connect: Klaviyo [via FiveTran]
How To Connect: LinkedIn Ads
How To Connect: Marketo
How To Connect: Microsoft Dynamics
How To Connect: Outreach
How to Connect: Pardot [via FiveTran]
How to Connect: Salesforce [via FiveTran]
How to Connect: Segment [via FiveTran]
How to Connect: Twitter [via FiveTran]
How to Connect: ZoomInfo / DiscoverOrg
How To Connect: Google Campaign Manager 360
Kickfire
Setting Up the LinkedIn Push Connector
Setting Up the Salesforce Push Connector
How to Connect: Slack
Power BI/ Tableau/ Looker Connectors Article
Connecting Your Data Warehouse to CaliberMind - Start Here!
Connecting Tableau to CaliberMind
CaliberMind Data Export to Google Cloud Storage
Ingesting CaliberMind Data Into Snowflake
Pushing CaliberMind Person Engagement Data to Salesforce
Integrations Appendix by Connector
SFTP Connector - Updated 2021
Replicating CaliberMind Attribution Data to Salesforce
How to Connect Facebook Ads
How To Connect: Google Search Ads 360
KickFire De-Anonymization in CaliberMind
Field History SFDC Limits (Salesforce)
SFTP Synced Files - Making a Data Change
Connections - Email Notifications
CaliberMind Data Access FAQs
Microsoft Bing Connector [via FiveTran]
Connector Health and Web Tracker Health reports
Connectors Status Page
In-App Notifications
CaliberMind IP Addresses for Whitelisting
Developer Guide
Developer Guide - Start Here!
CaliberMind Entity Relations and System Tables
What is Google BigQuery
CaliberMind Common Data Sources
CaliberMind Identity Levels
System Configuration
Configuring Funnels
How to Set Up and Configure Funnels
Funnel Stages Configuration and Stage Definitions
Funnels FAQs Technical Documentation
Funnel Company Inclusion Configuration
Event Explore for Funnels
Funnel History Event Configuration
Funnel Static Event Configuration
Funnel Person Inclusion Configuration
Funnel Person Status Exits
Object Manager: Campaign Member
How to See Your Object Manager History and Revert Back to Previous Versions
Setting Your Saved Filters for In-App Reporting
Setting Up UTM Mapping in CaliberMind
UTM Parameters Formatting and Best Practices
Standard Channel Logic
Channel Ranking Logic
Custom SQL Data Transformations
Add BigQuery Users within CaliberMind
Remove a BigQuery User within CaliberMind
Adding Custom Columns in Salesforce
How to Email CaliberMind Reports
Setting Up Account Trend Emails
How does CaliberMind normalize the raw data for use?
List Builder
List Builder - Start Here!
What are Lists?
Creating a List Using the List Builder - Step-by-Step Instructions
Use Case Videos - Creating a List Using the List Builder
Importing a List
Downloading a List - Step-by-Step Instructions
Account List Upload - File Requirements
People List Upload - File Requirements
Campaign List Upload - File Requirements
Creating an Account List From a Campaign
Creating Company Lists in List Builder
Creating Company Lists using SQL
How to create a list of all Opportunities that have a very low Engagement
Where is my Segments Menu?
Keyboard Shortcuts using SQL
Web Tracker Installation & Settings
Web Tracker and Installation Settings - Start Here!
Installing AnalyticsJS (CaliberMind snippet)
Two ways to identify prospects that submit a form containing email address using AnalyticsJS
Install AnalyticsJS on a HubSpot website
Using AnalyticsJS Identify on embedded Hubspot forms
Using AnalyticsJS Identify on embedded Marketo forms
Types of Analytics.js Calls
Analytics.JS Overview
Using Analytics.js to Track Web and Product Events
How Cookie Settings Affect the Analytics.JS Tracking Script
Google Tag Manager (GTM) Ad Blockers
Using AnalyticsJS with Drift
Using AnalyticsJS with Qualified
How to check your AnalyticsJS implementation
Identify users using Intercom Messenger
Flows
CaliberMind's Most Popular Flows | Automations
How to use QuickFlows
Flows Status Page
Merge records in Salesforce CRM
Add a Quick-Flow to Salesforce Campaign
Using ClearBit Flows
Setting Up Workflow - Lead Deduplication
ZoomInfo - Add-to/Enrich your database
Setting Up Workflow - Website Repair
Setting Up Workflow - Account Deduplication
Creating Sales Campaigns from Salesloft and Outreach Activities
Setting Up Workflow - Contact Deduplication
Campaigns
Campaigns - Start Here!
Custom Programs for Campaigns
Campaign-Program Membership
Custom Campaigns
Program Logic for Campaigns
Setting Up Answers
Setting Up Answers - Start Here!
Using CaliberMind Answers to Understand Campaign Performance
Using CaliberMind Answers to Understand Account Engagement
Using CaliberMind Answers to Understand Funnel Performance
Using CaliberMind Answers to Understand Funnel Impact
Using CaliberMind Answers to Understand Funnel Flow
User Administration & SSO
Administration and SSO - Start Here!
Single Sign On (SSO) Setup
Manage Users - Viewing, Inviting, Updating Users and Roles
User Authentication and Provisioning
CaliberMind Data Warehouse Access in Google BigQuery
CaliberMind Insights Dashboards
Working in Insights
CaliberMind Insights - Browser Requirements
CaliberMind Insights - Sharing Dashboards & User Permissions
CaliberMind Insights - Navigating to Insights/Dashboard
CaliberMind Insights - Using Dashboards
CaliberMind Insights - Dashboard Refresh Schedule
CaliberMind Insights - Application Concepts and Terminology
CaliberMind Insights - Filters & Aggregation Type
Building Dashboards - Insights
Attribution Dashboards - Insights
Insights - Attribution - Start Here!
Insights - Attribution Terminology and Key Concepts
Insights - Attribution Overview Dashboard 2.0
Engagement Dashboards - Insights
Insights - Engagement - Start Here!
Insights - Engagement - Dashboard Terminology & Key Concepts
Insights - Engagement Overview
Insights - Engagement - System Account Detail
Insights - Engagement - Person Detail
Build Insights Dashboards - Start Here!
Creating a Custom Pipeline Dashboard (VIDEO)
CaliberMind Insights - Creating Custom Dashboards
Build Your Own Insights Pipeline Dashboard
Building Formulas with Functions
Insights - ROAS Dashboard Use Cases
Creating and Editing a Widget Formula
Using Conditional Statements
How is CaliberMind ROAS Reporting Different than Insights ROI?
Insights - ROI - Start Here!
How to Create a Filter Bookmark
Create Date Range Filters - Step-by-Step
Creating Formulas Based on Criteria and Conditions (Filters)
Insights Data Connector Health Dashboard
Dashboard Function Reference
Introduction to Formulas - Start Here!
Insights Web Tracker Health Dashboard
Using Quick Functions
Insights - ROAS Terminology & Key Concepts
Insights Engagement Dashboard - Aggregation Dates
Filters
Object Mapping for Filters - Start Here!
Custom Configuration for Object Mapping
Object Mapping Filters
How to Map Your Salesforce Opportunity Revenue Field
Object Mapping: Create a Filter
Object Mapping: Create a Mapping
Object Mapping: Create a Replacement
Object Mapping: Create a Campaign Substitution
Filters Update for Creating Filter Sets
Filter Drawer Definitions
CaliberMind Sandbox
GDPR Compliance with CaliberMind
Data Dictionary
Attribution
Analytics
Attribution
Attribution Overview: Summary Tab
Attribution Overview: Comparisons Tab
Attribution Overview: Explore Tab
Attribution Overview: Opps Tab
Attribution Overview: People Tab
Attribution Overview: Events Tab
Campaign Types: Best Practices for Easy-to-Read Attribution
Virtual Campaigns in CaliberMind
Attribution - CaliberMind versus Embedded Attribution in Salesforce?
Removal effect with a Markov chain model
Attribution Reports Summary
Demand Generation
Data Integrity
Customer Success
Understanding Reports
CaliberMind Analytics Concepts
Overview of Analytics and Attribution
Filters and Hyperlinks
Using the Engagement Trending Report
Analytics Reporting: Salesforce Custom Column Filter Support
Using Tags to Organize Your Lists
Attribution Overview - Campaign Performance Table
Using Campaign Lists in Dashboards
Using Company Lists in Dashboards
CaliberMind Metrics Definition
Product Attribution Dashboard
Self-Hosting CaliberMind AnalyticsJS
ROI
Revolutionizing Marketing ROI: CaliberMind's Innovative New Approach
Return On Ad Spend Dashboards
Revenue Contribution Reports Summary
Channel ROI Overview
Creating and maintaining a custom advertising budget for ROAS
Best Practices for Tracking Return-on-Ad-Spend (ROAS)
Why Is CaliberMind ROAS or ROI Different Than My Ad Platform?
Campaign ROI Overview
Budget for ROI Channel Reporting
Attribution Models
Choosing the Right Attribution Model
Attribution Models: First-Touch
Attribution Models: W-Shaped
Attribution Models: Middle
Chain-Based Attribution Model
The A-Shaped Model
Ad Performance Report - Summary Tab
Ad Performance Report - Attribution Tab
Funnels
Funnels 101
Funnels - Start Here!
Marketing & Sales Funnel Foundations
What is a Marketing Funnel?
Sales Funnel Journey: Questions and Answers
Common Funnel Issues
Sales Funnel Glossary
Funnel Stage Definitions
Funnel Terms and Concepts
Sales Funnel Metrics
What is the difference between an Active Journey and a Journey?
In-App Funnels
Funnel Overview: Summary Tab
Funnel Overview: Progression Tab
Funnel Overview: Cohort Tab
Funnel Overview: Stage Analyzer Tab
Funnel Overview: Comparison Tab
Funnel Overview: Journeys Tab
Insights Funnels
Funnels Use Cases
What channels move journeys through a given stage?
How can I see the number of journeys in or passing through a funnel stage during a period of time?
What touches are influencing each step in the funnel?
How do I see the first event (or "tipping point") in each stage of my funnel?
Where are my customers stuck in journeys?
How do I know the last event that happened before a journey stage change?
How do I identify stage conversion rates?
Funnel Configuration - Insights
Funnel Trigger Events Dashboard
Insights Funnels Reports Explained
Funnel Trend Dashboard
What is a Starter Funnel?
Funnel Cohort Analysis Dashboard
Funnel Cohort Analysis Use Cases
Funnel Data Explore Dashboard
Introducing CaliberMind's Funnels
Funnels - Lead, Contact, Account, Opportunity Statuses and Stages
Pressure Event Dashboard 101
Demand Generation Funnel Dashboard
Engagement and ABM
Engagement Scoring
Model Configuration
Customize Engagement Scoring Models - Start Here!
Engagement Scoring Models Overview
How to Change Event Touch Scores
How to Add or Change Engagement Score Multipliers
Add or Change Engagement Score Filters
Create Multiple Engagement Score Models
Which touches and events are we scoring?
Sales Opportunity Data Model
Engagement Scoring Time Decay - How It Works & How to Change It
Custom Attribution Configuration - Custom Weighting
Using Engagement Score to Trigger an Update in Salesforce
Default ABM Scoring Logic
Recommended Weights for Engagement Scores
Engagement Reporting
Engagement: Summary Tab
Engagement Overview: Companies Tab
Engagement Overview: People Tab
Engagement Overview: Campaigns Tab
Engagement Overview: Explore Tab
Company Engagement AI Summary
Account-Based Marketing Reports
Linking to CaliberMind Reports in Salesforce
ABM Best Practices
Account-to-Lead (A2L) Matching
Lead-to-Account Matching (L2A)
Pushing CaliberMind ABM Scoring Fields to Salesforce.com
Slack AI Company Engagement Summary
3rd Party Intent Signals with Bombora
Tutorials and Use Cases
Digital Marketing Terminology
Customizing Report Visibility (Show/Hide)
How to Manage Your Offsite Events Using CaliberMind
How can I manage my BDR/SDR team activities with CaliberMind?
Combining Engagement Score with Attribution
Enabling the Sales Teams to see the Entire Buyers Journey
How Can I Identify High Risk Opportunities?
How does Sales leverage CaliberMind? Some key use cases.
Running a Sales/Pipeline Review with CaliberMind
How Is CaliberMind Different From My CRM Attribution?
CRM Campaign Member Status and Campaign Response Best Practices
How Do I Optimize Advertising Spend?
Campaign Best Practices Across Systems
How do I use CaliberMind to shorten our sales cycle?
Answering Business Questions Using CaliberMind Reports
Which of my leads are the most engaged?
How Do I Know If a Campaign Is Good or Bad?
How to Flatten Your Campaign Structure in Salesforce
Table of Contents
- All Categories
- System Overview
- Connectors / Integrations
- How to Connect: Salesforce [via FiveTran]
How to Connect: Salesforce [via FiveTran]
Updated by Andrew Sawusch
Salesforce Connector Integration
Prerequisites
To connect Salesforce to CaliberMind, you need:
- Access to an active Salesforce account
- A User with "Read" and "View All" permissions to the necessary objects required
- An Enterprise level account plan or higher, or purchased API calls
Setup instructions
Step 1: Connect the Salesforce Connector
- Navigate to your CaliberMind Settings - under "Connectors", click on "Create Pull Connector"
- Click on the "Add Connector" button within the "Salesforce" connector card
- Follow the on-screen prompts to Authenticate and Connect your Salesforce system (you will be taken to the Salesforce login page to authorize CaliberMind to connect to it)
- Once authorized, click Save & Test. CaliberMind will take it from here and sync your data from your Salesforce account.
(Optional): Limit permissions to tables or columns
CaliberMind syncs the data that we have access to based on the viewing permissions of the connected user. If you don't want CaliberMind to sync a certain type of data into your destination, limit the permissions of the connecting user.
There are 2 ways to limit the data that we extract from your Salesforce account. You can either disable tables in the CaliberMind dashboard or limit the connected user in Salesforce:
Option 1. Disable tables in the CaliberMind dashboard
- In your CaliberMind dashboard, navigate to the Salesforce connector details page.
- Go to the schema tab and disable the tables and columns which you do not want to be synced.
If you are concerned about unintentionally syncing sensitive data to your destination, disable "Include new schemas and tables by default."
Option 2. Limit the connecting user in Salesforce
CaliberMind connects to your Salesforce instance through the credentials of the connecting user, so to limit our access to the data, limit that user's access. You can do this in Salesforce through Permission Sets.
It's best to limit the connecting user's access before you initially connect the user through our setup form. Otherwise, you may have some dead tables in Salesforce that will no longer be updated after you've restricted the user's permissions.
- Log in to Salesforce. You must have administrative privileges to set permissions.
- Go to Setup in the top right corner of your screen.
- Under the Administer tab on the left side of the screen, click on the arrow next to Manage Users.
- You should now see a drop-down menu below the arrow. Select Permission Sets in the drop-down menu.
- We recommend that you create a new set of permissions specifically for the user that you will use to connect to CaliberMind. Name it something memorable, such as "CaliberMind Permissions."
Users can have multiple sets of permissions assigned to them. If you'd like to be certain of what data we have access to, assign only one set of permissions to the connecting user.
Press New > Enter in Label > Choose Appropriate User License Type - You'll see the settings for the new Permission Set (for example, "CaliberMind Permissions"). Select Object Settings.
- Select which fields you would like this connecting user, and therefore CaliberMind, to have access to. The default setting is "No Access."
The only permissions relevant to CaliberMind are that we can read the data, though the user themselves may need to be able to do more. The difference between the "Read" permission and the "View All" permission is that "Read" gives access to view records that are created by that user or are shared via rules, roles, or manual sharing. "View All" gives access to all records of that type (for example, the "Account" type). - When you've chosen the appropriate permissions, go to Administer > Manage Users > Users and select the user whose account you will use to log in through CaliberMind.
- When you're on that user's page, scroll down to Permission Set Assignments and click Edit Assignments.
- Move "CaliberMind Permissions" from "Available Permission Sets" to "Enabled Permission Sets" and click Save.
(Optional): Enable field history tracking
Read the Salesforce documentation to learn how to enable field history tracking.
(If necessary): Disable session IP locking
If you have Session IP Locking enabled or get an INVALID_SESSION_ID
error, go to the Session Settings page and uncheck the Lock sessions to the IP address from which they originated box. It is very rare that this setting needs to be updated (<1% of cases), because by default it is already disabled for the majority of users.
What will this connection do?
We will backup a copy of all your relevant CRM data from 16 standard objects (19 objects for Funnels customers). Ask your account's dedicated CSM if you'd like to add additional custom objects. For a list of the required standard fields received from these objects, see the list here.
- Account
- Campaign
- CampaignMember
- Contact
- ContactHistory (for Funnels product)
- Group
- Lead
- LeadHistory (for Funnels product)
- Opportunity
- OpportunityContactRole
- OpportunityFieldHistory (for Funnels product)
- OpportunityHistory
- OpportunityLineItem
- Product2
- Profile
- RecordType
- Task
- User
- UserRole
Which Tables and Fields require "Read", or "Read" and "Write" access?
As noted above, there are 16 objects which will be synced to our data warehouse: Account, Campaign, CampaignMember, Contact, Group, Lead, Opportunity, OpportunityContactRole, OpportunityHistory, OpportunityLineItem, Profile, Product2, RecordType, Task, User, UserRole
There are 5 caveats to this information:
- All 16 objects noted above will require "Read" and "View All" access - only the "standard" and non-custom fields within these objects require this access
- If a workflow is enabled, three tables - Account, Contact, Lead - will also require that ALL fields within these tables, both standard and custom, have "Write" and "Modify All" access as well. This is needed if any deduplication, merge, or other data management workflows are set up, which requires these user permissions to perform the actions.
- If a future workflow involving the "CampaignMember" object is requested for implementation, this object, as well as the "Campaign" object, would also require "Write" and "Modify All" access for ALL fields (both standard and custom) on these objects.
- Any custom fields (noted with either "_c" or "_pc" at the end of the field's API name) that are used or referenced in any formulas or customizations (opportunity amounts, formulas, etc.) within the CaliberMind system would also require "Read" and "View All" permissions (or both "Read" and "View All", as well as "Write" and "Modify All" permissions - depending on if these fields are within a "Write" table as noted above)
- Any custom fields that are used or setup for pushing CaliberMind data back to your Salesforce would also require "Write" and "Modify All" permissions
Could this integration disrupt any business processes or data in my CRM?
- There are several "safety" mechanisms in place to prevent any business disruption.
- For data replication from Salesforce, we use the Salesforce Bulk API and copy 10,000 records from each object per request, so our usage is very efficient. In addition, we pause the sync once the API calls have hit 90% of the daily API limit.
- All instances of CaliberMind start as read-only, so no workflows can accidentally be created that impact your sales data.
- Eventually you will want to create meaningful, scalable and automated business processing using the data in your CaliberMind data lake... but not yet! We're just getting started!