Revenue Contribution Reports Summary
These reports quantify the marketing contribution to pipleline and revenue. What inbound channels are performing and where should we continue to invest? How has that performance changed over time? What was the performance of a specific event?
What marketing channels are driving revenues? Filter this report by a list of accounts, account tiers or regions to get a more granular answer.
How did a specific campaign, report or activity contribute to customer aquisition and growth?
What does a time-trend view of my channel performance look like? What channels have grown over time?
What were the top contributions to my pipeline of a particular channel?
What channels and campaigns influenced my opportunities and what is the associated attribution for each touch?