Revenue Contribution Reports Summary

Nic Zangre Updated by Nic Zangre

How Does Marketing Contribute to Pipeline & Revenue?

These reports quantify the marketing contribution to pipeline and revenue. What inbound channels are performing and where should we continue to invest? How has that performance changed over time? What was the performance of a specific event?

Channel Contribution to Revenue

What marketing channels are driving revenues? Filter this report by a list of accounts, account tiers or regions to get a more granular answer.

CaliberMind Channel to Revenue Report

Event/Touch Detail

How did a specific campaign, report or activity contribute to customer acquisition and growth?

CaliberMind Event/Touch Detail Report

Channel Cohorts

What does a time-trend view of my channel performance look like? What channels have grown over time?

CaliberMind Channel Cohorts Report

Channel Detail

What were the top contributions to my pipeline of a particular channel?

CaliberMind Channel Detail Report

Opportunity Detail

What channels and campaigns influenced my opportunities and what is the associated attribution for each touch?

CaliberMind Opportunity Detail Report

How did we do?

Return On Ad Spend Dashboards

Channel ROI Overview