Using Kickfire and Google Analytics to activate top-of-funnel account scoring in CaliberMind.
Adding descriptive data about the business users that visit your website using Kickfire and Google Tag Manager allows for an accelerated & more informed sales process.
Kickfire is powerful enrichment service for ABM. Kickfire data can be sent to CaliberMind leveraging our Google Analytics Integration.
Contact your Kickfire CSM to make sure you're storing the CompanyDomain field in a Custom Dimension in Google Analytics. After visitors are enriched with the field, we can map this data to CaliberMind using a custom report, unlocking the ability to run ABM scoring on anonymous accounts.
Our customer success team can help set this up if you're a Kickfire customer, don't hesitate to reach out!