Table of Contents

Attribution Models: Middle

A standard model used for baselining attribution for opportunities flagged with a primary campaign. This model works with standard fields in CRMs like

Every implementation of CaliberMind comes with the Middle standard model used to track explicit attribution. This model is good for a very conservative estimate, since a rep usually has to convert a lead into an opportunity (or update the opportunity manually) with a primarycampaign.

All models can be customized in system views. The below explains the default setup.

Model Name

Middle - Any CRM campaign tagged to an opportunity 1:1 in the CRM.

Attribution Date

Close date of the opportunity; regardless of won, lost, or open status.

Weighting and Calculations

Middle models give 100% influence credit to a single "source" campaign (not a multi-touch model).

Attribution Models can be used as filters in Attribution Reports.

How did we do?

Attribution Models: W-Shaped

Chain-Based Attribution Model