ROI

Return On Ad Spend Dashboards

CaliberMind's Return-on-ad-Spend (ROAS) reports match up click-through, spend and performance data against our campaign attribution tables. This allows laser-focused analysis and optimization of whic…

Nic Zangre
Updated by Nic Zangre

Revenue Contribution Reports Summary

How Does Marketing Contribute to Pipeline & Revenue? These reports quantify the marketing contribution to pipeline and revenue. What inbound channels are performing and where should we continue to in…

Nic Zangre
Updated by Nic Zangre

Creating and maintaining a custom advertising budget for ROAS

This article is for CaliberMind customers wishing to deploy "non-standard" digital Platforms. Standard ads platforms include the most popular platforms with well-established APIs. For an integration…

Nic Zangre
Updated by Nic Zangre

Best Practices for Tracking Return-on-Ad-Spend (ROAS)

ROAS Overview. Return on Ad Spend reports allow marketers to marry Ad Spend data with Attribution / ROI data. For marketing executives, this is a key concept because many companies spend millions of…

Nic Zangre
Updated by Nic Zangre

Why Is CaliberMind ROAS or ROI Different Than My Ad Platform?

We’ve found that the key to adopting and using CaliberMind with confidence is understanding why these numbers are expected to be different and how to think about these benchmarks going forward.

Updated

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