Attribution

Analytics

Want to know which CaliberMind reports answer what questions? Need to know which models work best under which circumstances? This is your category.

author avatar author avatar author avatar author avatar
28 articles by 5 authors

ROI

Reporting on ROI and ROAS is a cornerstone of Marketing performance. Learn about best practices and how to leverage CaliberMind reports to get better insight into your Marketing effectiveness.

author avatar author avatar
9 articles by 2 authors

Attribution Models

Knowing what model to use for reporting can be challenging. Understand what model is best for your reporting and measurement needs here.

author avatar author avatar author avatar
6 articles by 3 authors

Ad Performance Report - Summary Tab

The Ad Performance Summary Tab shows high level metrics on your Ad Spend Performance. You can see information related to Impressions, Clicks and Leads as well as filter by individual Platform all in a single unified Dashboard.

Erika
Updated by Erika

Ad Performance Report - Attribution Tab

The Ad Performance Attribution Tab shows high level metrics on your Ad Spend Performance. You can see information related to Attributed Pipeline, Opportunities and Bookings as well as filter by individual platform.

Erika
Updated by Erika

Contact