Understanding Reports

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CaliberMind Metrics Definition

General Definitions Found on Dashboards within the CaliberMind App. Attribution. " Sourced" Attribution on touches occurring prior to Opportunity creation. If webinar registrant watches the webinar a…

Updated 1 month ago by Cathy Funderburg

CaliberMind Analytics Concepts

In order to socialize CaliberMind within an organization, it's critically important to understand our reporting data model so you can confidently explain it to others on your team.. CDP Reporting Arc…

Updated 3 months ago by Nic Zangre

Overview of Analytics and Attribution

CaliberMind offers a variety of useful reports for marketing, sales and data health. Some customers with larger BI teams also wish to connect to our data warehouse directly -- which is also completel…

Updated 3 months ago by Chris Nixon

Filters and Hyperlinks

All reports in CaliberMind can be filtered dynamically by modifying the URL in your web browser. Reports have default filters, but filters can be overridden by the URL. This is useful for creating hy…

Updated 3 months ago by Chris Nixon

Using the Engagement Trending Report

CaliberMind covers a few reasons you would want to use the Engagement Trending report and how to think about some of its features.

Updated 9 months ago by Chris Nixon

Using Tags to Organize Your Lists

Using Tags to Organize Your Lists. Why append and add tags to lists?. Tagging your lists created in CaliberMind is a way to add context and provide more organization to your current Lists. With many…

Updated 2 months ago by Angie C.

Attribution Overview - Campaign Performance Table

Campaign Performance Table. Common definitions and frequently asked questions from marketing managers on the Campaign Performance Table that lives on the Attribution Overview Report. Campaign Perform…

Updated 2 months ago by Cathy Funderburg

Using Campaign Lists in Dashboards

Why use campaign lists in dashboards? The Chief Revenue Officer wants to see how tradeshow marketing campaigns have continued to influence customers past the event. Your Marketing Manager would like…

Updated 10 months ago by Chris Asp

Using Account Lists in Dashboards

Why Use Account Lists in Dashboards? Your Marketing Manager would like to view attribution from Accounts touched by the advertising agency. Your data analyst has crafted a query to select only Accoun…

Updated 10 months ago by Chris Asp

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