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Analytics

ABM Reports

When you think ABM think account-centric. These CaliberMind dashboards and reports focus on bubbling up account metrics and are often used to refine target account lists.

1 article by 1 author

Attribution

Attribution reports allow you to see which tactics are driving pipeline and revenue. Different CaliberMind models answer different questions, so it's important to read up on best practices.

10 articles by 8 authors

Demand Generation

Demand Generation reports focus on early indicators and "lead generation" metrics. CaliberMind looks at multiple points in the buyer journey for a holistic view of the data.

2 articles by 2 authors

Revenue Contribution

Revenue Contribution reports focus on the very end of a buyer's journey. These CaliberMind reports are a great lookback for QBRs to demonstrate what drives revenue.

1 article by 1 author

Data Integrity

The cleanliness of your data determines the accuracy of your reports. That's why CaliberMind focuses on key metrics to make sure you're getting the most out of your data.

2 articles by 2 authors

Customer Success

You thought you were just getting a marketing analytics tool, but CaliberMind does much, much more. We also bubble up early warning signs for churn and categorize your accounts by engagement level.

1 article by 1 author

Understanding Reports

CaliberMind's repository for our underlying concepts. We'll cover what things mean and how to think about different settings so you can get the most out of your data.

9 articles by 5 authors

Return on Ad Spend

CaliberMind ROAS is your go-to category for understanding how your paid advertising platforms translate into pipeline and revenue.

2 articles by 1 author

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