All Categories ​>​ Analytics ​>​ Attribution

Attribution

Definition of Terms for "How Does Engagement Influence Pipeline?"

How does engagement influence pipeline? is located in the Demand Generation Section of CaliberMind's Analytic reports. Filtered by : The filtered by section is the engine that populates the records o…

Updated 1 month ago by Chris Nixon

Attribution Models: All

A standard model used for demonstrating marketing's total impact on the pipeline (won, lost, and open opportunities. Every implementation of CaliberMind comes with the. All standard model used to tra…

Updated 1 month ago by Chris Nixon

Attribution Models: Middle

A standard model used for baselining attribution for opportunities flagged with a primary campaign. This model works with standard fields in CRMs like Salesforce.com. Every implementation of CaliberM…

Updated 1 month ago by Chris Nixon

Attribution Models: Even

A standard model used for baselining attribution for newly acquired customers (acquisition model). Every implementation of CaliberMind comes with a standard model used to track new customer acquisiti…

Updated 1 month ago by Chris Nixon

Attribution Reports Summary

CaliberMind Attribution reports can be critical to making data-informed decisions on tactics and marketing mix. The underlying attribution models are completely flexible and there's no limit to the n…

Updated 1 month ago by Chris Nixon

Attribution - CaliberMind versus Embedded Attribution in Salesforce?

Summary: Learn about the differences between attribution solutions that are stand-alone and live outside of Salesforce,com versus ones that are embedded directly in the CRM. Here at CaliberMind we ar…

Updated 3 weeks ago by Eric Westerkamp