Attribution

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Definition of Terms for "How Does Engagement Influence Pipeline?"

How does engagement influence pipeline? is located in the Demand Generation Section of CaliberMind's Analytic reports. Filtered by : The filtered by section is the engine that populates the records o…

Updated 2 months ago by Chris Nixon

Attribution Models: W-Shaped (All365)

A standard model used for demonstrating marketing's total impact on the pipeline (won, lost, and open opportunities. Every implementation of CaliberMind comes with the All standard model used to trac…

Updated 7 months ago by Chris Nixon

Attribution Models: Middle

A standard model used for baselining attribution for opportunities flagged with a primary campaign. This model works with standard fields in CRMs like Salesforce.com Every implementation of CaliberMi…

Updated 11 months ago by Chris Nixon

Chain-Based Attribution Model

Are you using the last touch attribution model? first touch? even-weight? Are you finding out that these models don't accurately weigh touch points in the customer journey based on their influence? A…

Updated 9 months ago by Nolan Garrido

Removal effect with a Markov chain model

This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…

Updated 10 months ago by Nolan Garrido

Attribution Models: Even

A standard model used for baselining attribution for newly acquired customers (acquisition model). Every implementation of CaliberMind comes with a standard model used to track new customer acquisiti…

Updated 4 months ago by Chris Nixon

Attribution Reports Summary

CaliberMind Attribution reports can be critical to making data-informed decisions on tactics and marketing mix. The underlying attribution models are completely flexible and there's no limit to the n…

Updated 2 months ago by Misha Salkinder

Attribution - CaliberMind versus Embedded Attribution in Salesforce?

Summary: Learn about the differences between attribution solutions that are stand-alone and live outside of Salesforce,com versus ones that are embedded directly in the CRM.. Here at CaliberMind we a…

Updated 11 months ago by Eric Westerkamp

Best Practices for Tracking Return-on-Ad-Spend (ROAS)

ROAS Overview. Return on Ad Spend reports allow marketers to marry Ad Spend data with Attribution/ ROI data. For marketing executives, this is a key concept because many companies spend millions of d…

Updated 5 months ago by Nic Zangre