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Attribution

Definition of Terms for "How Does Engagement Influence Pipeline?"

How does engagement influence pipeline? is located in the Demand Generation Section of CaliberMind's Analytic reports. Filtered by : The filtered by section is the engine that populates the records o…

Updated 7 months ago by Chris Nixon

Attribution Models: W-Shaped (All365)

A standard model used for demonstrating marketing's total impact on the pipeline (won, lost, and open opportunities. Every implementation of CaliberMind comes with the All standard model used to trac…

Updated 3 months ago by Chris Nixon

Attribution Models: Middle

A standard model used for baselining attribution for opportunities flagged with a primary campaign. This model works with standard fields in CRMs like Salesforce.com Every implementation of CaliberMi…

Updated 7 months ago by Chris Nixon

Chain-Based Attribution Model

Are you using the last touch attribution model? first touch? even-weight? Are you finding out that these models don't accurately weigh touch points in the customer journey based on their influence? A…

Updated 5 months ago by Nolan Garrido

Removal effect with a Markov chain model

This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…

Updated 6 months ago by Nolan Garrido

Attribution Models: Even

A standard model used for baselining attribution for newly acquired customers (acquisition model). Every implementation of CaliberMind comes with a standard model used to track new customer acquisiti…

Updated 2 weeks ago by Chris Nixon

Attribution Reports Summary

CaliberMind Attribution reports can be critical to making data-informed decisions on tactics and marketing mix. The underlying attribution models are completely flexible and there's no limit to the n…

Updated 7 months ago by Chris Nixon

Attribution - CaliberMind versus Embedded Attribution in Salesforce?

Summary: Learn about the differences between attribution solutions that are stand-alone and live outside of Salesforce,com versus ones that are embedded directly in the CRM.. Here at CaliberMind we a…

Updated 7 months ago by Eric Westerkamp

Best Practices for Tracking Return-on-Ad-Spend (ROAS)

ROAS Overview. Return on Ad Spend reports allow marketers to marry Ad Spend data with Attribution/ ROI data. For marketing executives, this is a key concept because many companies spend millions of d…

Updated 1 month ago by Nic Zangre