Attribution

Removal effect with a Markov chain model

This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…

Nolan Garrido
Updated by Nolan Garrido

Attribution Reports Summary

CaliberMind Attribution reports can be critical to making data-informed decisions on tactics and marketing mix. The underlying attribution models are completely flexible and you're able to apply mult…

Updated

Attribution - CaliberMind versus Embedded Attribution in Salesforce?

Summary: Learn about the differences between attribution solutions that are stand-alone and live outside of Salesforce.com versus ones that are embedded directly in the CRM.. Here at CaliberMind we a…

Eric Westerkamp
Updated by Eric Westerkamp

Analytics: People Tab in Attribution Overview

Analytics: People Tab in Attribution Overview. Common Use Cases & Questions Answered with the People Tab. If you're a Marketing Analyst seeking to understand the impact of Campaigns on People, use th…

Angie C.
Updated by Angie C.

Analytics: Opps Tab in Attribution Overview

This Dashboard shows you aggregated Attribution data focusing on Opportunities. You are able to make a "Group By" selection to determine how the data in the lower table is organized.

Angie C.
Updated by Angie C.

Virtual Campaigns in CaliberMind

It can be difficult for marketing operations to track efforts for non-standard events that don’t come from a system like Salesforce Campaigns, AdWords, or LinkedIn. Events from these sources are easily bucketed into campaigns and can be attributed to revenue from associated opportunities. In this article we will discuss how Virtual Campaigns can help with the rest of the events in your data, like sales interactions or product and web data.

Updated

Campaign Types - Best Practices for Easy-to-Read Attribution

There are many ways to slice-and-dice campaign performance for reporting. Some popular ways are: Channel: How members entered a campaign Here's an article about how we set channels by default: Standa…

Nic Zangre
Updated by Nic Zangre

Analytics: Comparisons Tab in Attribution Overview

Analytics: Comparisons Tab in Attribution Overview. Common Use Cases & Questions Answered with the Comparisons Tab. If you're a Marketing Operations Manager looking to analyze how attribution creatio…

Angie C.
Updated by Angie C.

Analytics: Events Tab in Attribution Overview

This Dashboard shows you aggregated Attribution data focusing on Events. You are also able to make a Group By selection to determine how the data in the…

Angie C.
Updated by Angie C.

Analytics: Summary Tab in Attribution Overview

This dashboard view in the Analytics module shows you aggregated Attribution data, allowing you to use several "Group By" options to give you different data sets as options for different narratives in your data storytelling. You can see which activities have been most successful at contributing to creating your opportunities (Opportunity Creation)

Angie C.
Updated by Angie C.

Analytics: Explore Tab in Attribution Overview

Analytics: Explore Tab in Attribution Overview. Common Use Cases & Questions Answered with the Explore Tab. If you're a Marketing Analyst looking to analyze how different campaigns perform across var…

Angie C.
Updated by Angie C.

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