Data Integrity

Data Integrity Reports Summary

Data Integrity Reports Summary. CaliberMind can help you operationalize key data cleansing and monitoring processes. Duplication rates, field normalization, field completeness (whitespace) are all st…


Best Practices for Data Hygiene - Attribution Report Problems

Attribution Reporting Problems: Leads. Duplicate records: A common problem with attribution reporting are duplicate records. Duplicate records occur when the same contact is entered multiple times un…