How To Connect: Google Campaign Manager 360

Tyler Nguyen Updated by Tyler Nguyen

Why Connect Google Campaign Manager 360?

Integrating Google Campaign Manager 360 data into CaliberMind can significantly enhance your B2B marketing strategy by providing a holistic view of your media campaigns and enabling data-driven decision making.

Here are some key benefits:

  • Comprehensive Campaign Performance: Gain a unified view of your entire media mix, including digital and offline channels, to optimize campaign performance and ROI.
  • Advanced Attribution Modeling: Utilize Campaign Manager 360's data to create attribution models to accurately measure the impact of different touch points on conversions, informing budget allocation and media mix optimization.
  • Enhanced Audience Insights: Leverage Campaign Manager 360's audience data to create more refined audience segments within CaliberMind, driving targeted campaigns and personalized experiences.
  • Improved Marketing Efficiency: Automate campaign management tasks, optimize media buying, and measure campaign effectiveness more efficiently through the integration of both platforms.

Setting Up Your Connection

Syncing Google Campaign Manager 360 data with CaliberMind is easy!

  1. In the CaliberMind app, click on the Settings Cog in the bottom left-hand corner:
  2. Select Connectors:
    Select CaliberMind Connectors
  3. Select Create Pull Connector:
    Select CaliberMind Create Pull Connector
  4. Click on Add Connector under the Google Campaign Manager 360 logo. **If you don't see the Connector, please contact your customer support representative to have it exposed**

  1. Acknowledge Fivetran's security statement.
  2. You'll be prompted to log into Google Campaign Manager 360 to give CaliberMind access to the application. Once you log in, follow the instructions and click Save & Test to complete the connection.
  3. Contact your customer support representative. We will need to update your data model to break Google Campaign Manager 360 sequences into campaigns.

That's it! Your work is done here.

What Data Will We Be Using?

The data structure is built using the following table (among others):

  • events

How did we do?

How to Connect: ZoomInfo / DiscoverOrg

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