Table of Contents

Ad Performance Report - Attribution Tab

Erika Updated by Erika

The Ad Performance Attribution Tab is where you go to get high level metrics on your ad spend performance. You can see information related to attributed pipeline, opportunities and bookings as well as filter by individual platform.

Important Note: All filters apply to all widgets as a rule unless otherwise noted.

The KPI Metrics for the Attribution Tab show you top level metrics for your current ad performance spend. It shows you high level performance indicators related to attributed pipeline, opportunities and bookings.

  1. Ad Spend: the sum of dollars spent during the selected period
  2. Attributed Pipeline: the sum of pipeline with attributed touches associated during the time period selected
  3. Pipeline ROI: the multiplier based on how much you spent during the time period and how much pipeline was generated
  4. Number of Opportunities: the count of opportunities from the selected date period
  5. Cost per Opportunity Sourced: the average cost per opportunity sourced
  6. Attributed Bookings: the sum of bookings with attributed touches associated during the time period selected
  7. Bookings ROI: the multiplier based on how much you spent during the time period and how many bookings were generated
  8. Number of Bookings: the number of closed won opportunities during the time period
  9. Cost per Booking: the amount spent in order to bring in a closed won Opportunity

Advertising Funnel

The Advertising Funnel shows you the progression from impressions to clicks to leads to opportunities attributed to attributed opportunities booked. The size of each section is locked and will not change based on these counts.

  1. The title of the chart “Advertising Funnel”
  2. Impressions: the count of impressions generated during the time period selected
  3. Clicks: the count of clicks generated during the time period selected
  4. Leads: the count of leads generated during the time period selected
  5. Opportunities Attributed: the count of opportunities with attribution generated during the time period selected
  6. Attributed Opportunities Booked: the count of opportunities with attribution that were moved to closed won during the time period selected

Percent of Spend by Platform

The Percent of Spend by Platform chart shows you the percentage breakdown of where your dollars were spent during the time period selected.

  1. The title of the chart “% of Spend by Platform”
  2. This shows you the platforms where we’re currently receiving your spend information

Cost per Opportunity Over Time vs. Total Number of Opportunities

The Cost per Opportunity Over Time vs. Total Number of Opportunities chart shows you the average cost per opportunity created over time alongside the sum of total opportunities created over time.

Note: There are two y-axis on this chart.
  1. The title of the chart “Cost per Opportunity Over Time vs. Total Number of Opportunities”
  2. The legend shows you the Cost per Opportunity and the Total Number of Opportunities

Cost per Booking Over Time vs. Total Number of Bookings

The Cost per Booking Over Time vs. Total Number of Bookings chart shows you the average dollar amount spent in order to Book a Closed Won Opportunity alongside the sum of Booked Closed Won Opportunities over time.

Note: There are two y-axis on this chart.
  1. The title of the chart “Cost per Booking Over Time vs. Total Number of Bookings”
  2. The legend shows you Cost per Booking and Total Number of Bookings

Platform Performance

This table shows you all the previously mentioned metrics aggregated by platform for the selected time period.

  1. Platform Performance: the widget title
  2. Platform: shows the platforms we have received data for
  3. Spend: shows the aggregated spend by platform over the selected date period
  4. (Pre-Opportunity) Opportunities Attributed: the sum of opportunities with attribution before the opportunity was created
  5. (Post-Opportunity) Opportunities Attributed: the sum of opportunities with attribution after the opportunity was created
  6. Average Cost per Opportunity: the average amount spent in order to generate an opportunity by platform over the time period selected
  7. Deals: the count opportunities attributed to a given platform that moved to close won within the selected time period
  8. Pipeline: the amount currently in the pipeline by platform over the time period selected
  9. Bookings: the amount currently in closed won opportunities by platform over the time period selected
  10. Pipeline ROAS: a multiplier showing you how much pipeline is generated for every one dollar spent by platform over the time period selected
  11. Booking ROAS: a multiplier showing you the value of the closed won opportunities created for every one dollar spent by platform over the time period selected

Campaign Performance

This table shows you all of the previously mentioned metrics aggregated by campaign for the selected time period.

  1. Campaign Performance: the widget title
  2. Campaign Name: shows the campaigns we have received data for
  3. Platform: shows the platforms associated with the campaign (Note: the same campaign can show up under different platforms)
  4. (Pre-Opportunity) Opportunities Attributed: the sum of opportunities with attribution before the opportunity was created
  5. Opportunities Influenced: the sum of opportunities with attribution after the opportunity was created
  6. Average Cost per Opportunity: the average amount spent in order to generate an opportunity by platform over the time period selected
  7. Deals: the count opportunities attributed to a given platform that moved to close won within the selected time period
  8. Pipeline: the amount currently in the pipeline by platform over the time period selected
  9. Bookings: the amount currently in closed won opportunities by platform over the time period selected
  10. Pipeline ROAS: a multiplier showing you how much pipeline is generated for every one dollar spent by platform over the time period selected
  11. Booking ROAS: a multiplier showing you the value of the closed won opportunities created for every one dollar spent by platform over the time period selected

Filters

Order

Filter Label

Tabs Available

Required

Default Value

Selection

1

Date Period

Both

Y

Last 365

Single

2

Date Aggregation

Both

Y

Monthly

Single

3

Attribution Model

Attribution Only

Y

Company’s Default Attribution Model

Single

4

Platform

Both

Y

All

Single

Campaign 1

Campaign List

Both

N

N/A

Multi-Select

Campaign 2

Campaign Name

Both

N

N/A

Multi-Select

Campaign 3

Campaign Type

Both

N

N/A

Multi-Select

Campaign 4

Program

Both

N

N/A

Multi-Select

Company 1

Company List

Attribution Only

N

N/A

Multi-Select

Company 2

Company Owner

Attribution Only

N

N/A

Multi-Select

Company 3

Company Tier

Attribution Only

N

N/A

Multi-Select

Company 4

Company Type

Attribution Only

N

N/A

Multi-Select

Company 5

Industry

Attribution Only

N

N/A

Multi-Select

Company 6

Region

Attribution Only

N

N/A

Multi-Select

Company 7

Segment

Attribution Only

N

N/A

Multi-Select

Opportunity 1

Opportunity List

Attribution Only

N

N/A

Multi-Select

Opportunity 2

Opportunity Status

Attribution Only

N

N/A

Multi-Select

Opportunity 3

Opportunity Type

Attribution Only

N

N/A

Multi-Select

Opportunity 4

Pre-Opportunity/ Post-Opportunity

Attribution Only

N

N/A

Multi-Select

How did we do?

Ad Performance Report - Summary Tab

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