How does CaliberMind normalize the raw data for use?

Andrew Sawusch Updated by Andrew Sawusch

When raw data is ingested, CaliberMind will standardize and normalize the data so it can be reported on. This includes creating standard jobs that run in our database for campaigns, events, person records, etc. so that the disaggregate data can be joined in a consistent fashion. It includes the out-of-the-box substitutions and replacements in order to align the data into consistent values (for example, Title first has replacements to create "title clean," so that a person's title is viewed within CaliberMind in a similar fashion - which is then used in "job level" and "department," in order to show these values in a limited and consistent form to make the data).

Standardizing / normalizing the data in CaliberMind enables customization and uniquely allows your reports to function the way they do now to give you digestible reports for your team.

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