How To Connect: Google Search Ads 360

Tyler Nguyen Updated by Tyler Nguyen

Why Connect Google Search Ads 360?

Integrating Google Search Ads 360 data into CaliberMind can significantly enhance your B2B marketing strategy by providing a comprehensive view of your paid search performance and allowing for more informed decision-making.

Here are some key benefits:

  • Unified Data Source: Combines paid search data with other marketing channels and customer data within CaliberMind, creating a single source of truth.
  • Improved Attribution: Better understanding of how paid search contributes to the customer journey and overall ROI.
  • Optimized Bid Strategies: Leverage CaliberMind's capabilities to optimize bids based on real-time performance data.
  • Higher Conversion Rates: Optimize campaigns for maximum conversions based on data-driven insights.

By leveraging the power of both Google Search Ads 360 and CaliberMind, you can gain a competitive advantage and achieve better business outcomes.

Setting Up Your Connection

Syncing Google Search Ads 360 data with CaliberMind is easy!

  1. In the CaliberMind app, click on the Settings Cog in the bottom left-hand corner:
  2. Select Connectors:
    Select CaliberMind Connectors
  3. Select Create Pull Connector:
    Select CaliberMind Create Pull Connector
  4. Click on Add Connector under the Google Search Ads 360 logo. **If you don't see the Connector, please contact your customer support representative to have it exposed**
  5. Acknowledge Fivetran's security statement.
  6. You'll be prompted to log into Google Search Ads 360 to give CaliberMind access to the application. Once you log in, follow the instructions and click Save & Test to complete the connection.
  7. Contact your customer support representative. We will need to update your data model to break Google Search Ads 360 sequences into campaigns.

That's it! Your work is done here.

What Data Will We Be Using?

The data structure is built using the following table (among others):

  • campaign

How did we do?

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