Funnels Use Cases

What channels move journeys through a given stage?

CaliberMind can identify which channels are the most influential for a subset of start and end stages in your funnel (for example, what moves people from MQL to Pipeline or accounts from Aware to Customer).

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How can I see the number of journeys in or passing through a funnel stage during a period of time?

How can I see the number of journeys in or passing through a funnel stage during a period of time? Introduction. One of the early indicators most marketing teams are given as a goal or key performanc…

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What touches are influencing each step in the funnel?

In this article, we’ll discover how we can use CaliberMind to determine which tactics are the most effective in each stage of the journey and compare that information to which touchpoints are the most successful at getting an account to move from an awareness stage to a customer stage.

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How do I see the first event (or "tipping point") in each stage of my funnel?

This CaliberMind knowledge document outlines how to see the first event or tipping point in a marketing funnel

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Where are my customers stuck in journeys?

This document outlines how CaliberMind can help identify where potential customers or prospects are stuck in the journey.

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How do I know the last event that happened before a journey stage change?

The Funnels Trigger Events dashboard is meant to highlight the campaign and event types that trigger stage conversions, but how your funnel is configured makes or breaks the utility of this dashboard.

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How do I identify stage conversion rates?

If you're wondering whether you have a leak in your funnel or a sticking point in the buyer journey, this use case is for you!

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