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Developer Guide

CaliberMind Entity Relations and System Tables

Data Model Overview. CaliberMind's data model is designed to be fluid, open, yet structured. Regardless of which CRM, Marketing Automation Tool, or priority data source, data are mapped and transform…

Updated 1 month ago by Nic Zangre

Using Analytics.js to Track Web and Product Events

Analytics.js is a powerful library that can log and categorize web-based events for reporting (example, page visits, product logins, and form-fills on your marketing site. Analytics.js utilizes 6 dif…

Updated 1 month ago by Chris Nixon

Setting up SalesForce for Engagement Scoring (Account and Contact Records)

One of the primary uses of CaliberMind is to monitor all of the engagement across all your platforms and channels - and roll it up to the Contact and Account level. Once you have that information in …

Updated 1 week ago by Eric Westerkamp